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Information Design & Art Campaign

Information design is the practice of presenting information in a way that fosters efficient and effective understanding of it. The term has come to be used specifically for graphic design for displaying information effectively, rather than just attractively or for artistic expression. Information design is closely related to the field of data visualization and is often taught as part of graphic design courses.

The term information graphics tends to be used by those primarily concerned with diagramming and display of quantitative information.

In technical communication, information design refers to creating an information structure for a set of information aimed at specified audiences. It can be practiced on different scales.

  • On a large scale, it implies choosing relevant content and dividing it into separate manuals by audience and purpose.

  • On a medium scale, it means organizing the content in each manual and making sure that overviews, concepts, examples, references, and definitions are included and that topics follow an organizing principle.

  • On a fine scale, it includes logical development of topics, emphasis on what's important, clear writing, navigational clues, and even page design, choice of font, and use of white space.

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