5 Less Known Features about Facebook Page to Grow Your Business
Facebook is the most popular social media networking site of the world with more than 2 billion monthly active users. You just name a person and you will find him or her on Facebook.
In our post ‘How to choose Your niche Social Media Platform', we mentioned that whenever you are confused about the platform you should target first, you should choose Facebook. Almost everybody uses it. That makes it suitable to promote every type of business.
Starting a Facebook page for your business is easy. Almost every business has a Facebook page today as it is very easy to do so. But there are much more to Facebook pages than just setting a page and adding details.
Facebook offers so many important features for business pages which are less known to most of the people. To make the most out of your page, you need to know them. They are extremely useful from the business point of view.
We are telling you some of the most potential features you may not know. These are the things which digital marketing companies do differently. The top most important ones are as follows:
1. Facebook Insights:-
Undoubtedly it is the best feature made for Facebook pages. When you click on Facebook insights, you will see a lot of data and graphs. This data is the indication of the performance of your posts.
You will get to see the characteristics of your target audience e.g., age, gender, location etc. This type of valuable research is free of cost through Facebook. They are very helpful to find out what your target audience like.
Facebook insights are very useful to measure the results. This is one of the most useful advantages of social media marketing over traditional marketing. By using them wisely you can figure out the things you are doing right or wrong and can you align your efforts to achieve the desired response of the audience.
2. Scheduling the posts:-
Continuity of posting fresh content on social media cannot be stressed enough. You may have a proper schedule to post new content. But what if you can not get time on that specific schedule? Then you would not be able to maintain continuity with your audience.
Facebook has a great feature to schedule your posts. You just have to prepare the content and upload it to Facebook. Schedule the time and date of the desired posts. It will be automatically published at the same time and date you have decided to schedule it. You can schedule as many posts as you want at a time. This way you can save your time and maintain the smooth flow of content.
3. Pin to the top of the page:-
Audience has a very short attention span. Its all about making the first impression. Pin option helps you to make a great first impression by showing your best content at the top to the visitors. Your page will have a lot of content and posts. But some of them would be the best which you would want to show first to the page visitors. The pin post option comes handy in this regard. The post which you choose to mark pin will be shown at the top to the visitors. This way you can show the desired posts to your audience and make a great first impression.
4. Competitive Analysis:-
If you want to be better than anyone else in the industry, you will have to do the environmental scanning on a continuous basis. How can you know what your competitors are doing on Facebook? You can easily do it on Facebook through 'pages to watch' feature.
'Pages to watch' feature is an underrated feature on Facebook page which is very useful to research the competitors. To follow the popular pages related or unrelated to your industry, follow these steps:
Go to the Facebook insights on your page.
click on overview
Scroll down and choose pages to watch option
You can follow up to 100 pages without letting them know. It is a great feature to know what other people are doing. You can easily see their activities like what they are doing on Facebook, what is the reach of their pages and so on. You will see great information and insights of your competitors along with the latest trends. Being updated is always essential, especially in case of social media marketing.
5. Call to Action button:-
This is an awesome feature by Facebook to let people take action on your business. This feature is launched for Facebook pages to drive business objectives.
Page admins can select from a group of call-to-action buttons — like Shop Now or Sign Up — to add to the top of their Page. There are seven calls to actions available are:
If you have at least 25 likes, it is very easy to set the call to action button. Just click on the add button option on your cover page. Then from the drop-down menu, choose the button. You can even show the call to action button on your Facebook paid ads.
“Over the course of a three-week test, the Sign-Up call-to-action button delivered a 2.5x higher conversion rate versus other comparable social placements aimed to drive new user acquisition.” — Brian Kim, Director of Acquisition, Dollar Shave Club.
So. These were some of the awesome but less known features by Facebook which makes all the difference. If you have chosen Facebook as a marketing platform these tools can do wonders for you. A person can excel Facebook if he or she is aware of these features. These unique things are what makes you better than anybody else on the Facebook. These are the features which make all the difference.