'If you build it... You may still need AdWords'. -Jennifer Mesenbrink Advertising is an inevitable step for every business. But the type of adverting you choose is what makes you stand out. The way you promote yourself should be based on the size of your company and your target customers. If your target audience spends considerable time on the internet, especially on Google, then you do not want to avoid Google AdWords. Google is the very powerful tool to grow your online bus

Have you ever noticed how some people know about the awesome content available on the internet before anyone else? Here comes Reddit: the front page of the internet. It is a virtual community website based on the variety of topics. It is a combo of a web forum and networking site. Reddit is a very popular discussion website. You would have already heard about it or perhaps using it. Do you wonder what does it mean? Actually, it is a wordplay of 'read it' as Reddit. Whenever

Sometimes being jack of all trade does not work. Especially in case where the competition is intensifying and resources available are reducing. So, it is very important to allocate the resources in the right direction. You can not be awesome at everything. The good news is you do not have to be. In case of building social media presence, You can be great at few and you will still be getting the benefits of social media for your business. We have already discussed the importan

Introduction So you have a great website. But the purpose to build a website is to attract web traffic. More web influx means better ranking on search engines, more customers and more success and fulfillment of the goals. You must have worked hard for it, still, if you have less web traffic, we will help you out. There are so many things you can do to attract traffic to your website. We are listing the best and most effective techniques to help you out. Let us see what they a

Do you know that people use their phones 150 times a day! Can you guess why? Average time spent on social media by a person is more than 2 hours a day. This is the reason for the increasing popularity of Social Media Marketing. Networking sites are providing a great opportunity to the companies to market their products or services. Social Media Marketing is an absolutely essential process to build your brand image. Of course, you would be already aware of that. The thing you

Sales and profit generation is a sustainable factor for an organization. It is the process without which no organization can survive. Increasing sales is difficult and tricky, especially in the presence of competitive environment. Social selling is when salespeople use social media to find and engage with new prospects. Salespeople use social media to provide value to prospects by answering questions, responding to comments and by sharing content throughout the buying process

Any sufficiently advanced technology is equivalent to magic. - Arthur C. Clarke Tech industry is one of the most attractive and fastest growing industries of the world. The business model of tech companies is to trade technology i. e., they make money by selling technology. Every tech company’s general objective is innovation and production of new technology. There is a cut-throat competition in the tech industry to be the best. Technological environment is very dynamic. Let

The digital world is an ever-changing field. In the digital environment, things become obsolete soon and new ones emerge. So it is necessary to stay updated and catch up for the new trends. Or else your efforts will go outdated. Let us see what new trends you need to follow in 2018. Increase in scope of LinkedIn LinkedIn is a business networking platform, launched in 2003. The growth is slow but continuous. It is the third fastest growing social media platform. The website pr

A business has so many departments like Finance, Marketing, Human Resource etc. They work together in a coordinated way to create synergies to achieve organizational objectives. Every department has its own importance. But information technology is something you would not want to mess with. It is the level of innovation and technology which make you better than others to beat the competition. Technology is a very crucial aspect for the success of an organization. So, the comp

Gone are the days when people used to depend on yellow pages and real-time networking in search of information. Now you can explore everything using the internet. The world is at our fingertips thanks to the advent of search engines. But how do these search engines solve our queries within a fraction of seconds ? If you ask an SEO company about it, they might confuse you making it look like rocket science. But not here. This article will be an overview covering everything you